Boulevard Automotive Group

Specialties

Serving as Your Long Beach, Signal Hill & Los Angeles Buick & GMC Dealer.

Our Long Beach Buick GMC dealership has been located in the Signal Hill Auto Center since 1961. In that time we have seen a lot of things change, but our commitment to our customers is not one of them. The friendly staff at our Boulevard Buick/GMC dealership is here to help you choose from our large selection of new and used cars, trucks and SUVs. Come visit us, because we are EASY to deal with. 
Visit Boulevard Buick/GMC’s Collision Center 

Stop by our dealership to see our new collision center! We fix all makes and models and accept all major insurance companies. Bring your vehicle in for its next oil change, tire rotation or scheduled maintenance, and our ASE certified technicians will have your car back on the road quickly. You can schedule an appointment, see our service specials or order parts and accessories online. Our technicians at Boulevard Buick/GMC have all your service needs covered.

History

Established in 1961.

Jim Willingham began selling automobiles on American Avenue at Ed James Studebaker in 1950. After stints working at C. Stanlee Martin Oldsmobile and Masters Pontiac, he worked for Charlie Campbell at “Campbell Buick”. Charlie made him a partner (and eventually sold him the business) in Feb 1961. Campbell had just recently moved the dealership from Anaheim Street to its brand new facility at 1881 American Avenue. At the time, this was considered “the” place to buy a car in Southern California. After the street was changed to “Long Beach Boulevard” to really get the city on the map, Jim changed the name to Boulevard Buick. This photo is the Buick showroom, circa 1967.
Jim acquired the Jaguar franchise in 1961 as well and over the years, Boulevard had franchises in Long Beach for several car lines including Opel, Lincoln, Mercury, Merkur, Saab, Subaru and even the short-lived Sterling.
Jim Willingham is legendary in the automobile business for his contributions to both his community and h